I have decided to use GOUDY as the typeface for the words devil and angel, because it stands out the most and still works well with the bacardi typeface. i have decided to use it in lowercase so it fits nicely under the word becardi without being too dominating.
i have also began using subtle references within the designs.
i have used pitch forks for the devil and horns for the angel rather than using lines. this makes the word stand out more and works better composition wise.
i have began to experiment with colour use for the devil and angel:
the variations with black and white work the best here as they have more impact
the gradients look more feminine and may not appeal to the male target audience.
outlines around the type also makes the design look over complicated and may take the focus of the subtly of the layout.
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