EVALUATION

1. What skills have you developed through this module and how effectively do you think you have applied them?

i have developed a range of skills through this module. i have developed my skills and confidence in producing work for clients, this was in the smoothie company menu brief. it was good to produce work and show clients to see how there input has an effect on how a piece of work is resolved. this brief also developed my confidence and experience with contacting printers. it gave me an insight in to what file formats to choose, and pricing for digital print jobs. for products such as menus and business cards. i have also taken on a fair amount of work, on this module. which has developed the way i work with multiple briefs. however i think that i need to develop considerably how i mange my time when working on multiple briefs. which i began doing effectively towards the end of this module on the Bacardi brief for example.

2. What approaches to generating work and solutions to problems have you developed and how have they helped?

for all the briefs i have chosen i have limited the amount of colours which i used to three- four. this helped me a lot as it made my resolutions more focused and created more impact and identity. i have developed my type and layout skills, considerably in this module, i have began to use typography more appropriately, and taking aspects such as higher achy of information, limited the amount of typefaces used. i have began to use different weights of the same typeface to make the information on my designs more ordered and readable. this has helped make my work look more professional, i still need to develop my knowledge in this area, but it shows that i have started to consider how typography can be designed to link in with my image work

so that the work is not lost with the use of bad typography.

3. What strengths can you identify in your work and how have/will you capitalise on these?

limiting the use of colour has made my work feel more appropriate for the briefs which i have selected. i think that my final resolutions have more interest to them because i have taken this into consideration. the use of colour has also proved to be a good way in which i can make subtle references within my work. for example the Headline brief i decided to use the colours purple, magenta and silver. this is so it has an 80s (nike) overall feel. this was so it is more appealing to the type of people which shop in urban outfitters where the work was exhibited.

i have began limiting what i put on my design, rather than just 'filling space' i have started taking into consideration what is appropriate to make my designs work and how effectively i can deliver this through the use of well considered typefaces, colour and use of well selected imagery, in the sense of: style in which is produced in and how everything is layout out to create well considered finished pieces.

i think i have began to develop an illustrative style which combines imagery and hand crafted type. this was brought across in the dont panic breif which i selected. however i will start using this only when its approraite so my portfolio is not just filled with the same style.

i have also developed the use of typography and layout within my work so that my final designs look more considered.

4. What weaknesses can you identify in your work and how could you exploit these more fully?

i have found that type management of my briefs has been an issue in this module, i spent to long on some briefs at the start of the module, overcomplicating designs and not making quicker design desitions.

i have also found it hard to work on multiple briefs at the same time, i have found that the majority of this module i completed briefs one after the other. this was so i gave fool attention to the brief. however this is not a realistic situation, in industry i would be working on multiple briefs at the same time, so i will have to capitalize on this throughout my FMP.

i also found that spending more than two weeks on a briefs makes my work drag on too long on briefs such as the headline. in some cases such as the sixpack brief its appropriate to spend a considerable amount of time. i have found that my work is more successful when i spend less time on the brief, as i am forced to make quicker design desitions.

5. Identify five things that you will do different next time and what do you expect to gain from doing these?

I will make a more organised and realistic plan, before i start my fmp. i will also make the plans more in depth by adding information such as crit times and workshop times. this will allow me to make mini deadlines for myself, before i start the work.

i will continue to make good use of the photography equipment which we have available to us and studio space which we can use to take the photographs, this will make my work look professional for product shots which will work well in my portfolio.

I will spend less time on my briefs so i'm working at a more quicker pace, this will help me to make quicker desitions when designing, this will help me work under more professional time scales and put more pressure on me when producing design work.

i will use my design context to make a more radical contextual study, which will strengthen my knowledge of design and also create a more informed path in which i would like to do down when i finish this course. this will include vists and interviews with designers and studios.

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 5
Punctuality 4
Motivation 4
Commitment 4
Quantity of work produced 4
Quality of work produced 4
Contribution to the group 4