Thursday 10 December 2009

FINAL A5 CARDS- NEW COLOUR (coolest)



here are some final product shots for the set of cards which i have created for Father day. they all use one colour and fiol, the set consists of six cards.

Here are the FINAL designs for the set of six cards. i have changed the COOLEST card colour again, this is because it was contrasting with the SMARTEST card colour slightly, it works better now as all the set have completely different colours. i have decided to foil the icon and the word, this is so the cards are broken down into three sections: the logo, key word and secondary text.

REFERENCES TO CHOSEN COLOURS:

LAZIEST: MAROON, a typical colour for a leather sofa, it is also a rich colour which look slow and dull works well with gold

COOLEST: a pastel blue which works well in the set and looks unique, and very bright withthe use of silver foiling, which gives it a modern look.

SPORTIEST: dark green resembles the colour of sports fields, it also resembles adidas orgionals tennis range, gold is added to give it connotations of winning.

SMARTEST: the colour helps make the icon and the foil standout, it is also a neutral colour which is deep and can be related to manny different things and subjects.
FUNNIEST:very pastel yellow which works well with the gold, it has a light hearted, humorous feel, it can suggest that the father has a sunny personality.

STRONGEST: the grey colour complements the use of silver, it has a heard feel to it can also reference a metal like steel, can relate to gyms and strength.

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