Thursday, 3 December 2009

NEW TITLE LAYOUT

I decided to remove the word presents from the composition of type, as it was unnecessary, it also created too much space in between the words SIXPACK and ARCTIC CIRCLE, i have also decided to change the words ARCTIC CIRCLE to semi bold rather than Semi bold ITALIC this is so it has more impact as it is the center of attention, the SIXPACK on the previous designs was also too big, so i have lowered the point size and adjusted the kerning so the letters are further apart, this so is a secondary bit of information, which doesn't really need to be notices, however it adds more shape the composition, i have also use regular italics for the limited edition series one. this to break the composition into three sections. the use of lines also helps break the three sections a make the design look more established and authentic, as it is in the style of old penguin book covers for example.

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