i have decided to go for this theme as it makes subtle references to flirtation i.e ' bring out the devil in you' the theme is also more playful and will appeal to a younger age range.
Here are the initial design sheets for the Bacardi brief
PLEASE CLICK THE IMAGES TO SEE ANNOTATION.
Above is an idea for a devil theme which is 'the seven deadly sins. here i could design and create new flavors for all the seven deadly sins, however this will be risky as MAGNUM the ice crem have already previously created a range based on this theme
Above i have looked more in depth into different types of fruits which will work with my new flavors.
PLEASE ENLARGE TO SEE IN DETAIL
i have looked into the different names of fruits to see how they can reference devil and angel, i have considered this trough the name, colour, taste and connotations.
for example:
Chock-berry, Bitter lemon and Blood orange all fit in with devil
vanilla, honey, coconut all fit in with Angel.
the flavors i have decided to go with for DEVIL is:
WOLF-BERRY AND KIWI infused with CINNAMON SPICE.
the flavor for the ANGEL drink is:
PASSION FRUIT AND VANILLA infused with FRESH MINT
both flavors reference devil and angel through the use of colour, taste and names. ie- WOlF and PASSION
Originally my ideas was to have Bacardi devil as dark rum and Angel as light. however the briefs says that the product should be on flavored rums.
Above shows flavors which i have started categorizing to see what will go best with devil and angel.
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