i decided that a centered justification would work best as it will allow the layout to work on a range of different products form labels, posters, packaging and promo. the layout of the type also creates a form of identity or the two drinks.
i have decided to use GOUDY STD in lowercase for the words DEVIL AND ANGEL this again to create a form of identity and so they are clearly noticed as being different.
i have then used a type face called ITC CHELTENHAM STD for the 'limited edition-FLAVOURED RUM' part this is because it has a range of different weights, the typeface also works well with both the BACARDI typeface and the GOUDY typeface. the use of three different typefaces has mad the layout of type look like an image due to its composition and use of subtle icons. the use of two different typefaces if 'Bacardi' is thought of as a logo, creates a noticeable hierarchy of information.
The use of Bickham Script™ Bold does not work as it looks too italic for the layout of the type and there is too much space between the Bacardi logo and the limited edition part. also the 'g' on the angel part makes the space longer apart then on the devil version
i have tried some examples of using ITC CHELTENHAM STD for the Angel and devil type. however this is too similar to the Bacardi logo and doesn't really make it standout regardless of it being on a separate line, it also makes it look boring and doesn't exploit the devil angel theme well enougth.
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