mock up- STOCKS

here are some stock experiments,

i have experimented with different stocks which will work well with the design and have a more masculine feel to them.

here i have printed the designs onto a light grey stock, using some of my earlier designs. however the stock colour makes the cards look very mercy and therefore the colours and design is lost due o the colour f the stock, my intention was to make the cards look authentic, however this stock makes the cards look like old newspapers. this will mot be appealing as fathers day cards, the aesthetics will be lost on this stock.

i have also printed some of the more recent designs onto a more lighter colour stock it is a very pale cream, this stock works well. due to the colours i have chosen for the cards, which are dark colours. the use of this light sand colour stock, subtly contrasts with the designs and helps the type merge in with the background colours without retracting the design. it will also allow the foiling to work better with the design as it will sit nicely with the two different colours and allow attention to be drawn to it. the colour of the stock has also got authentic connotations, as it is a close colour to parchment which is used on certificates and other authentic documents, this will make the cards look classy and bring across a style and feel which will appeal to fathers.

UNSUCCESSFUL mock up-idea needs re thinking.

i have mad a quick mockup idea for the worlds LAZIEST dad card, the mock up has turned out unsuccessful. as the overall design looks too busy. even though the initial idea is simplistic, the use of too many print techniques is proving to be over welming in a negative way. the mock up of the spot varnish section makes the card look tacky it look like tape has been stuck across the card. this is because it contrasts too much with the white type and the foiling.

this mockup has helped me to make some design decisions, it has informed me that i was using spot varnishing with out consideration, therefore it is unnecessary and will not make the design look any better. it also have made me think and consider what print techniques i'm going to use and if they will work with the design.