OCCASIONS-the worlds...dad theme 1st ideas

the use of black on these card designs makes the type standout, however it adds a sense of aggression to theme which will maybe lose the appeal to the audience which will be buying the cards, therefore will not be very successful.



i have combined the two initial ideas which i began with 'the worlds...dad' and 'the king of the castle' as i can use the the king of the castle as a theme which connects all the cards together in terms of a logo. i have decided to use a logo of a crown as it suggests authority which is a well known father stereotype.




Here are my first ideas for the fathers day cards, i have used bold capital typeface, which suggest importance and simple layout which will make it more manly.