OCCASIONS-the worlds... A5 card development

After experimenting and mini crits within the studio. i have found that cards would work better if used the selected colour as the background colour for the card, rather than just have some of the type in colour and a white background. general comments were that the cards have more impact to them when they have the background colours on them. the cards which had white backgrounds didn't look as masculine.

i have created a range of six cards, at the moment i am just using the laziest icon to symboloize where the others will go. i have decided to change the colour ways of the cards rather than having the original colours, which were a little bit too bright, as a set they looked fairly childish. i have made the original colours darker, which instantly gives a more masculine feel to them, this will appeal more to fathers and also make them look more considered as fathers day cards.

below i have shown ways in which i can make the key word on the cards stand out. here are some variations where i have used a white strip and inverted the word to a different colour to make it standout from the rest of the card.