FINAL- variations

VARIATION ONE:

for this variation i have experimented with how i can use green and pink to create a hierarchy of information on the inside of the menu, this variation also has all the information on the inside of the menu therefore the outside side of the menu has less information and more space. however the last page on the outside part is very minimal and looks like it needs more information. I have also made the cover section considerably different to the rest of the sections by using more pink this will make the cover standout from the rest of the design.

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VARIATION TWO:

this was my preferred variation,

i have made better use of the last outside page as i have included some of the menu content on it. this has allowed me more space o the inside. rather than using the space for the type i have decided to add a stylelised half tone effect to the bottom the menu, this adds more interest to the inside of the menu which is predominantly type based. however it slightly complicates the design, and may not have the same appeal to the client as that it has on me.

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VARIATION THREE:

this is my final variation, i have decided to use magenta as the background colour and use white for the type, so i have inverted the design of the previous and used a combination of the design desitions i made for the previous variations. they use of a magenta background has created more impact for the menu. it has also allowed me to use a more simpler back design, just an image rather than type. the inside also looks like there is more space due to the magenta acting like a form of identity, which maybe works better then the use of white.

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