i have used myriad pro in bold to do these cover variations, however having all the text on the front on a vertical angel is risky as it will automatically feel as if it should be opened horizontally. this will make the menu look as if it is badly designed if all the information on the inside is layout out on a portrait format.
here i have started using ITC AVANT GARDE as the type face for the word menu, rather than rockwell. i have decided to do this as it looks shaper than the rockwell typeface. which is a bit to detailed for the cover and contrasts to much with smoothie company typeface which is myraid pro.
i have experimented with kerning of the letters for the word menu so the word is more compact, therefore will grab the attention of the audience.
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